Friday, 10 Sep 2010
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Crush It! Book Review
Written by Matt Javit   
Sunday, 11 July 2010 07:16
Social Media expert Gary Vaynerchuk began his writing career with his New York Times and Wall Street Journal bestseller, Crush It! Why Now is the Time to Cash in on Your Passion. Crush It is the first of a multi-book deal for Gary Vee (his widely known internet name) and has helped propel him to becoming a business/ brand consultant for Fortune 500 companies across the US.
by MattJavit


Social Media expert Gary Vaynerchuk began his writing career with his New York Times and Wall Street Journal bestseller, Crush It! Why Now is the Time to Cash in on Your Passion. Crush It is the first of a multi-book deal for Gary Vee (his widely known internet name) and has helped propel him to becoming a business/ brand consultant for Fortune 500 companies across the US.

Gary Vee makes it loud and clear that if you are not cashing in on your interests, passions, hobbies, or any expertise that you may have - than you are being left behind! He tells the story on how he took his passion for wine and grew his father's wine business from $3 to $70 million in a few years. After this success, he built his name brand - Gary Vaynerchuk - with a limited budget into an even bigger profit by using the free social tools that are available on the internet.

Reading this book will get you pumped up and get your mind churning with ideas that you can take to the web. Fishing, drawing, shopping, your network marketing opportunity, ice sculptures - whatever your interest, you can do it! Gary Vee explains the ways he went about building his brand that eventually took him to CNN, Fox, Good Morning America, and Conan O'Brien.

Gary Vaynerchuk is a very talented individual with his business sense, marketing ability, and "chops". He is a great talker and excellent on film. But he points out that not everyone can do well in front of a camera so he also teaches the ideas of writing blogs or doing audio. His main point is to create great content but, more importantly, work your butt off to market that content using the free social media tools that the internet provides to build a following. As you give away great content to your followers, the money will follow.

Crush It points out that Gary Vaynerchuk understood where social media was going before most. But he got there through hard work, dedication, and sweat. Gary is not elusive in the idea that it takes alot of time to build a brand online and create a following. He says 18-24 months. But you can do it. Like anything in life, it won't come easy. But you can do it and you will have a blast with the process.

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